If you have a movie you’re looking to sell, you may also want to check out The Sell Your Movie System. Both examples are the perfect targeting of the potential audience. Target audiences are always for a particular niche — a group of people with specific interests and of a defined age, gender, interests, etc. Much of this data can be analysed at ward or postcode sector level that allows a detailed picture of the population’s characteristics to be established. This means we receive compensation. Iphone users are the most common. The earlier you define your target audience, the more time you will have for setting up, developing, and implementing a successful marketing campaign which directly influences your final film sales. The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. These are not filmmakers who buy billions of tickets to the cinema, these are not filmmakers who purchase your DVDs and merch, these are not filmmakers who constitute the “paying” part of your target audience. Defining a target audience helps create more efficient marketing messages. Target audience analysis: The types of target audience By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. One factor, of course, was Walt’s ability, from the beginning, to convince people into buying into his visions. Walt Disney was a smart man who understood who he was trying to reach with his films and his parks. A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said the intended audience. Fans of the stars. The Target Audience. After you’ve identified your audience, it's important to stay in touch … While it’s sometimes important to follow the example of other filmmakers and try to make them love your job, remember that they are NOT your target audience. The contrary example is Paranormal Activity which due to its dreadful graphics and scenography clearly outlined the narrow niche of the interested putting off the great masses. People interested in the real story of the Titanic. How will your movie to appeal to viewing needs of your audience? Ex: Our movie is about zombies that attack ninjas. From there, you will want to study this info and get to know your audience. Directed by David Kittredge. In fact, most film distribution deals suck. ATTENTION: Links and articles shared on this website contain affiliate links and also promote products and services. Always keep your target audience in mind when signing up for any activities related to your film. This is the only way to make a film successful! Beverly Hills, CA 90211. It’s a bird! A wide range of population, economic and lifestyle data is available from local authorities, from National Statistics, and from commercial companies such as CACI Ltd and Experian. What is the average income? (Actually, I'm a little biased. However, once they reach the age of about 40, the appeal of action films to them slows down which is why the primary audience is young people. If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. 2. Why not? As the head and the heart of the film, you in the first place have to understand what makes your film unique and why the target audience (that we are going to define in just a second) has to watch your film over another. Filmmaking Stuff is a professional resource for smart, ambitious filmmakers. Meanwhile, teenagers are going to less movies, and children age 2-11 are going to even less movies (when compared to last year). Once you refine your film’s concept — the area of interests that it encompasses, the further steps will go easier. The profile we used forms a target audience of moviegoers that watch between 3 and 52 films. This skill of his translates into one of the company’s key factors to its success – understanding its target market. It will allow you to look at not only purely social classifications but also at more broad psychological factors such as personalities, values, attitudes, interests, and lifestyle. The comparison might have to do with the fact both films deal with evil corporations and kids having to stop them… I know Robocop isn’t a kid, but he does eat baby food, so… Are they college educated? If your movie does not have enough juice to get a an awesome distribution deal, your returns will be driven by YOUR OWN marketing and distribution efforts. So if you'd like more tactics like the article you just read, make sure you sign up for the most awesome filmmaking newsletter ever. Before you go, make sure you grab a copy of The Filmmaker Roadmap. Disney's audience may be young, but the company's target market includes people of all ages. Google searches can also lead to very useful, and invariably free, data. Why should your audience spend two hours watching your movie? Conduct some questioning, invite people from your potential target groups for some personal interviews, go with such market research to the social media platforms. a reader of … So what are the secrets of targeting the right audience? previous 1 While the shows and movies are more child or teen-oriented, the parks and cruises also target adults with adult-only entertainment, bars, clubs and other age-restricted activities. Taking time to understand your audience will enable you to create an image of your ideal audience member. Teenagers? Not 1 or 2 but the shitty 3rd one they made to appeal to a younger audience. Who are these people? Ma Rainey’s Black Bottom: How Oppression Creates Violence, ‘The Devil All The Time’ heralds the arrival of Tom Holland, Actor, Why the Time Is Ripe for Animation in Philippine Feature-Length Films, Scorsese proves his mastery, once more, as a cinematic storyteller with his somber yet riveting…. Ex: Mid-west, male college kids who love zombie movies. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Examples of crimedramas 4. With Steven Howley, Ryan Dietz, Patrick Ryan Sullivan, Ames Adamson. Target audience. Target AudienceMy group are focusing on the film genre – Drama.A drama film is a genre that depends mostly on... 3. A target market is a group of people to whom you want to aim to sell. The other film that popped into my head was Robocop 3. Ask yourself (but please do it honestly): what makes your film unique? It’s a plane! 3. Ex: Our movie is about zombies that attack ninjas. Whenever you hear anyone saying “this is a universal film that will be loved by everyone” just shake your head, roll your eyes, and go away. Start building your mailing list. What makes your movie different from competing movies? And how to uncover the veil of this matter? Placing a film trailer for a romantic comedy in an advert break during another romantic comedy being broadcast on TV will mean that it is likely to be seen by the film's target audience. Can you understand why this sentiment is seriously flawed? Thanks for reading! 12 Types of Target Audience Everyone. As far as a target audience, it would have the following characteristics. Target audience The media industry is highly competitive and all media texts are created with a target audience in mind. If you enjoyed this article, make sure you grab a copy of The Filmmaker Roadmap. Why your project is worth watching over the hundreds of similar works? Defining Audiences • A Target Audience is the particular group at which a product (e.g. Since magazine revenue is based on understanding subscribers, most established publications will have this info available. Clear binary oppositions are also used to seal the narrative. Target Audience After researching into other drama films, we found the common audiences for ones concerning conflict in love were mainly females around 16-30. Well, because is a distributor, investor, or producer hears such a wording in a pitch, you can forget about getting a good deal. 8950 West Olympic Blvd #515 This means men, women, teens, tweens, children, puppies and space aliens … It is especially timely as last week’s Film Policy Review called for the audience to be at the forefront of industry decisions. The Harry Potter franchise aged considerably over its 10-year, eight-film lifespan. Why should your audience spend two hours watching your movie? Who Is Your Target Audience: Action Steps. The big news in home entertainment this week is the DVD/Blu-Ray release of Jordan Peele's Get Out.The blockbuster "social thriller" took the industry by … Filed Under: film distribution Tagged With: distribution deal, marketing budget, marketing plan, niche audience, target audience, I'm Jason Brubaker. Are they primarily men? Enter your current email address below so we know where to send your filmmaker roadmap: In this downloadable guide, you'll receive the SIX essential tactics to rapidly grow your filmmaking career, so you can take action. The audience of animated films is as above. Because forgetting to define your end-user is the easiest way to make a video that gets lost in the virtual abyss! If budget allows, it’s also beneficial to work on the psychographic research to understand your potential target audience better. I spent most of my career working in film distribution. By Wendy Mitchell 2012-01-31T17:00:00+00:00. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. If this is a new concept, you’re not alone. Figure out why these fans should watch your movie. Frequently, such testing will also eliminate particular parts of your initial research and so will help you refine the ultimate target audience. A target audience is a group of people identified as likely customers of a business. How do I make this happen?”. This is not the wisdom to rely on. In addition to print, you will want to explore the Internet for online publications. A while back, I posted this question to our Facebook Filmmaking Stuff community: Who is your target audience? Defined by a particular product (e.g. Target audience 1. One interesting point is that high-frequency moviegoers, defined as those that attend over 12 movies per year, account for 13% of the movie-going audience … What makes your movie different from competing movies? And unlike the major movie studios, you do not have the marketing budget to support this. Unless you can answer these questions, you are doomed to fail. Filmmaking Stuff Is A Production Of Brubaker Unlimited LLC Copyright 2020. sign up for the most awesome filmmaking newsletter ever. The common themes of violence, gore and mature themes may be unsuitable for audiences younger than this. 1. Who is your primary target audience? Now, when you have all the data at hand, it’s time to sum up all your groundwork and set up three to five categories of the audience who are potentially genuinely interested in a film product of yours. So with all that said, you should be well armed with the tools to define your target audience, create content that will appeal to them and upload videos that they can access. Open up a spreadsheet and add these publications to your list. • Audiences can be specific in a number of ways, as outlined by Graham Burton: 1. People who like romance and drama movies. Locations. What makes your movie unique from the other, competing movies in existence? Maybe you're a hair salon marketing yourself to middle-aged men who like sports, or maybe you're a restaurant catering to savvy couples with interest in exotic cuisine. Once you create your list of print publications catering to your niche, your next step is to understand your audience. Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! Is a group identified as the focus for communications, media, entertainment, or... A spreadsheet and add these publications to your list of 5 ideal movie fan categories for your.... Publications geared towards your niche, your next step is to figure why. You that everyone is their audience go, make sure you grab a copy of the audience! Up target markets a while back, I posted this question to Our Facebook filmmaking Stuff send... Devoted to your movie subject, then those subscribers are part of your target audience: ). 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