According to the manufacturer’s press release:
bacōn is a passion project mirrored after one of the 20th Century’s greatest legends.
The Legend of Fargginay began in 1920 when quite by accident John Fargginay, a Parisian butcher discovered the ability to dramatically elevate his customers’ mood with a secret recipe blending herbs & essential oils with the essence of…bacon. As the story goes, film stars & heads of state would frequent his shop to procure the magical elixir. With a wink of the eye and the secret code, “fargginay,” customers would be slipped a discreet pouch containing the formula said to trigger pleasant memories. After a massive fire on July 4, 1924, the business was lost and so was the formula…Until now.
I’m on the fence about using cured meat products as a body fragrance, but everything from whale vomit to carmel popcorn is included in perfume, so maybe this isn’t so strange.