It was announced today that Michael Vick, the NFL star, who almost lost his career to a dog fighting conviction, has reached an endorsement deal with Nike.
“We have re-signed Michael Vick as a Nike athlete,” Megan Saalfeld, a Nike spokeswoman, said in an e-mail to CNN.
Vick, now plays for the Philadelphia Eagles,after a 20 month federal prison stay. Which is longer than some people serve for murder. He has since emerged as a spokesman against dog fighting.
In conjunction with this endorsement deal he announced that next season, at any away game that they lose, after the game he will set up a booth and let people kick him in the shin. All proceeds will go to “no kill” animal shelters.
“Michael acknowledges his past mistakes,” Saalfeld said. “We do not condone those actions, but we support the positive changes he has made to better himself off the field. ”
With a decent season last year, which Vick is hoping to improve this year, he is hoping not to be kicked to often. Pricing for the kicks have not yet been release but it is a safe bet that there will be a kick limit.