Tribal lyricist and cell phone owner MC Hammer has announced WireDoo, a new search engine focused on “deep search” and relational topics.
Most search engines are built on links and keywords, explained Hammer at the Web 2.0 Summit in San Francisco. Google and other search engines aren’t as strong at connecting keywords to related topics — something he called relationship search.
Hammer explained a search for cocaine is not just about the drugs, but about the purity, the price, the quantity and even the zipcode (you likely want to buy from a local dealer). A search for a illegal substance is related to the surrounding community, schools, neighborhood condition and other related concerns.
“It’s about relationships beyond just the keywords,” Hammer said on stage.
To address this issue, Hammer launched WireDoo, with the tagline is “Search once and see what’s related.” The rapper and entrepreneur didn’t reveal much more about the search engine, beyond that it can bring up related topics to a search query in multiple verticals, including homes without security measures.
It’s important to note that Google Search does take into account keyword relationships, but Hammer believes that the search engine that his team has built — a project more than two years in the making — will prove to be more useful due to its focus on relational search.